TrueCar_Final.001.jpeg

Rolling in From Google: Revamping the TrueCar Reg Flow

Rolling in From Google: Revamping TrueCar's Registration Flow

TrueCar_Final.001.jpeg

Problem Statement:

How do we persuade site visitors to complete the account registration process, even when they don't directly seek out truecar.com?

The Design Process:

 

Create an objective:

Create an efficient mobile user registration process that encourages users to create a user account, even when they reach TrueCar from search results instead of the index page.

Set testing goals:

Registration flow (do users complete the account creation process, even from a results page?)

 
The Supporting Materials:

    Refer to research material, ecosystem best practices, and perform usability testing with current product.
    Perform a heuristic analysis or S.W.O.T analysis as time permits.
    Refer to (or create) brand standards/product style-guide.
    Develop a mood board with inspirational colors, copy, and themes that best fit the product’s brand voice on a platform like Pinterest or through analog means.
    Create a personas to give all team members a concrete representation of a typical user.

 

The Design Explorations:

Perform a multi-layer approach to design exploration and architecture ideation.

1st layer - creation of sketches and lo-fi wireframes on paper, perform usability testing

2nd layer - creation of digital lo-fi wireframes and prototype, perform usability testing

3rd layer - creation of med-fi mockups and prototypes, perform usability testing

4th layer - creation of hi-fi mockups and prototypes to present to key stakeholders for approval and dev hand-off

The Final Design:

After performing extensive usability testing at every step of the exploration process the final, stakeholder approved, design will be handed-off to an appropriate member of the development team for implementation into the shipping product.

The Project Results:  

After product launch, user, developer, and key stakeholder feedback and metrics will be taken into consideration for testing and implementing further refinements to the registration flow.


UX Strategy and Design - Matt Bravo

Disclaimer: This is speculative work, created as part of a UX writing interview exercise, and all images, logos, trademarks, and copyrighted material are property of their respective owners.