Rolling in From Google: Revamping TrueCar's Registration Flow
Problem Statement:
How do we persuade site visitors to complete the account registration process, even when they don't directly seek out truecar.com?
The Design Process:
Create an objective:
Create an efficient mobile user registration process that encourages users to create a user account, even when they reach TrueCar from search results instead of the index page.
Set testing goals:
Registration flow (do users complete the account creation process, even from a results page?)
The Supporting Materials:
Refer to research material, ecosystem best practices, and perform usability testing with current product.
Perform a heuristic analysis or S.W.O.T analysis as time permits.
Refer to (or create) brand standards/product style-guide.
Develop a mood board with inspirational colors, copy, and themes that best fit the product’s brand voice on a platform like Pinterest or through analog means.
Create a personas to give all team members a concrete representation of a typical user.
The Design Explorations:
Perform a multi-layer approach to design exploration and architecture ideation.
1st layer - creation of sketches and lo-fi wireframes on paper, perform usability testing
2nd layer - creation of digital lo-fi wireframes and prototype, perform usability testing
3rd layer - creation of med-fi mockups and prototypes, perform usability testing
4th layer - creation of hi-fi mockups and prototypes to present to key stakeholders for approval and dev hand-off
The Final Design:
After performing extensive usability testing at every step of the exploration process the final, stakeholder approved, design will be handed-off to an appropriate member of the development team for implementation into the shipping product.
The Project Results:
After product launch, user, developer, and key stakeholder feedback and metrics will be taken into consideration for testing and implementing further refinements to the registration flow.